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Snap survey: How brands’ retail media strategies are maturing

Snap survey: How brands’ retail media strategies are maturing

By Cale Guthrie Weissman  •  October 2, 2024  • Ivy Liu This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders