In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics. Marketing messages are taking longer to craft as they wait for approval from corporate comms
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Brands and retailers are driving engagement with hyper-local, multi-touch strategies
Sponsored by Perion • April 9, 2025 • Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant. Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation. These
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Snap survey: How brands’ retail media strategies are maturing
By Cale Guthrie Weissman • October 2, 2024 • Ivy Liu This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders