Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and ad performance suffers. Instead
Category: Tech
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Amid 2025’s signal crisis, identity graphs are boosting efficiency
Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer journey. Even Google’s announcement that it will not introduce a separate
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Activision is abandoning Call of Duty: Warzone Mobile
Activision announced on the official X account of its Call of Duty: Warzone Mobile title that it would sunset updates and delist it from the Google Play store and the App Store. Activision is giving players a last chance to download the departing game, which will be removed by the end of today. According to
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Red Dead Redemption 2 could be coming to Switch 2
Third-party support was a big theme of the Switch 2 reveal earlier this year, with many publishers seemingly keen to capitalize on both the popularity of the outgoing Switch and the significantly increased horsepower of its imminent successor. And if you’re looking to get third-party games on your new system, they don’t come much much
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Enisa launches European vulnerability database
mixmagic - stock.adobe.com The EU’s new vulnerability database is designed to offer a broader, more transparent source of information on new cyber vulnerabilities By Alex Scroxton, Security Editor Published: 14 May 2025 16:41 The European Union Agency for Cybersecurity (Enisa) has debuted a European Union Vulnerability Database (EUVD) to provide “aggregated, reliable and actionable” information
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Microsoft is laying off 3 percent of its global workforce
As first reported by CNBC , Microsoft will be laying off 3 percent of its global workforce in an aim to streamline its operations and thin out its management structure. The layoffs will be felt across all teams, levels and regions within the company and are not performance-based. In a statement to CNBC , a
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Italian bank signs 10-year deal with Google Cloud
UniCredit will transform operations through cloud, AI and data analytics technologies from Google Cloud By Karl Flinders, Chief reporter and senior editor EMEA Published: 12 May 2025 14:45 UniCredit has signed a 10-year agreement with Google Cloud to “accelerate” its digital transformation by tapping into the supplier’s cloud, artificial intelligence (AI) and data analytics capabilities.
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Apple to play modest role after datacentre heat breakthrough in
Country at forefront of industrial heat recycling expects datacentres will take only modest role in heating homes after government paved way with widely celebrated law By Mark Ballard Published: 09 May 2025 12:45 Danish engineers are drawing up plans to connect an Apple datacentre to a district heating network in Denmark that will use its
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Q1 was a win for The Trade Desk, but bigger
Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child. The Trade Desk on Thursday (May 8) disclosed Q1 revenues of $616 million, up 25% year-on-year, exceeding its earlier
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Score MSI’s RTX 4060 gaming laptop for a ludicrously cheap
Image: MSI Some laptops are made to get you through the day, while other laptops are made to save the day! I’m talking about trusty sidekicks that are powerful enough to handle your work tasks and let you relax with some games when you’re off the clock. It’s hard to find such laptops that aren’t