Travelers have never had more information available to them, yet discovering a city can still feel strangely impersonal. Maps tell us where to go, review platforms tell us what is popular, and traditional audio guides provide information — but there is often still a gap between exploring independently and being shown a city by someone who actually knows it.
Tourizzy is trying to fill that space.
The European travel app combines GPS-guided walking routes with short, location-based videos created by real local guides, storytellers and creators. Travelers can explore independently, without fixed departure times or groups, while still hearing the stories of the people connected to a destination.
We spoke with Milan Gudeljević, CEO and co-founder of Tourizzy, about why video can change the self-guided tour experience, why he does not see technology as a replacement for traditional guides, and where digital city exploration is heading next.
Interview with Milan Gudeljević, CEO of Tourizzy
What is Tourizzy in the simplest possible terms?
Milan Gudeljević:
Tourizzy is a GPS-guided video walking tour app.
Travelers choose a tour, walk between locations in the city and watch short videos connected to those places. The important part for us is that the person telling the story is usually a real local guide, storyteller or creator.
So instead of simply reading information about a place or listening to a generic voice, you have somebody on screen showing you the destination.
And you can do it entirely at your own pace.
There are already many audio guide and walking tour apps. Why did you think another format was needed?
I don’t think the problem is that audio guides are bad. They can be very useful.
But video creates a different kind of connection.
Imagine standing in front of a building and somebody on your phone says, “Look at the second window on the left,” and then shows you exactly what they mean. Or they can show an old photograph of the same street, demonstrate something or simply communicate the story with their personality.
That is difficult to reproduce with audio alone.
We became interested in the space between a traditional guided tour and completely independent sightseeing.
Tourizzy lives somewhere in that middle ground.
So Tourizzy isn’t trying to replace traditional tour guides?
Definitely not.
A great live guide can answer questions, react to the group and create a spontaneous experience. Technology can’t replicate all of that, and I don’t think it should try.
But not every traveler wants or can join a scheduled tour.
Maybe they arrive at 4 PM. Maybe they only have two hours. Maybe they’re traveling as a couple and want privacy. Maybe they simply don’t want to follow a group.
Tourizzy gives them another option.
I see digital self-guided tours and traditional guided tours as complementary products rather than competitors.
What makes a GPS video tour different from simply watching travel videos on YouTube or TikTok?
Context.
Online you can watch thousands of videos about Paris, Zagreb or Amsterdam, but you’re usually watching them independently of where you physically are.
With Tourizzy, the video is connected to a real location.
You’re standing there.
You see the square, building or street with your own eyes, and then someone gives you the story behind it.
That combination of place + video + local storyteller is what makes the experience different.
The content isn’t meant to replace being in the city. It’s designed to make being there more interesting.
Why was it important for you to use real local people rather than AI-generated guides and voices?
Because cities aren’t databases.
Of course AI can summarize facts about a monument extremely well. But that’s not necessarily why people remember a destination.
They remember a strange story someone told them. A local detail they hadn’t noticed. A recommendation. A personality.
We want Tourizzy creators to bring some of that into the digital experience.
Technology should make local knowledge easier to access, not remove the local person from the experience.
Does that become even more important now that AI-generated travel content is everywhere?
I think so.
AI is incredibly useful, and we use technology throughout the business, but there’s going to be more and more generic information available.
That actually makes authentic human perspective more valuable.
Anyone can ask an AI system when a cathedral was built.
But a local person might tell you why everyone in the city has a particular nickname for it, what detail tourists usually walk past or what happened there when they were growing up.
That’s a different layer of travel.
Who is the typical Tourizzy user?
There isn’t one specific type, but they usually have one thing in common: they like independence.
It could be a solo traveler, a couple, a family or somebody visiting a city for work who suddenly has a free afternoon.
They want some guidance, but they don’t necessarily want their entire day organized for them.
With a self-guided tour, they can stop for coffee, spend an hour somewhere unexpectedly interesting, change plans and continue later.
I think modern travelers increasingly expect that kind of flexibility.
Hotels are also part of Tourizzy’s strategy. How does that work?
Hotels are actually a very natural environment for this.
Guests constantly ask reception: What should we see? Where should we walk? What can we do this afternoon?
Traditionally, the answer might be a paper map or a list of recommendations.
With Tourizzy, a hotel can give guests access to an actual self-guided city experience through a QR code.
The guest scans it, opens the tour and can immediately start exploring.
For us, it’s interesting because Tourizzy becomes part of the destination experience rather than simply another app somebody has to discover independently.
Does a traveler need to plan everything in advance?
No, and that’s one of the things I personally like about the concept.
Travel has become extremely optimized. People sometimes have every hour scheduled before they even arrive.
Tourizzy can work differently.
You can decide that you want to explore right now.
Open the app, select a tour and go.
There isn’t necessarily a reservation, meeting point or departure time.
The technology removes some of that friction.
What do you think traditional travel apps still get wrong?
A lot of them are extremely good at telling you where to go.
I’m more interested in the question of why should I care when I get there?
Maps have become incredible. Reviews are everywhere. AI can build an itinerary in seconds.
So the opportunity now isn’t just providing more information.
It’s creating better experiences around the information we already have.
For us, that means putting a real storyteller into the traveler’s pocket.
Where do you see Tourizzy going next?
The larger vision is simple: you arrive in a European city, open one app and discover it through people who know that place.
Different cities, different personalities, different stories — but the same simple user experience.
We’re also interested in deeper partnerships with hotels, tourism organizations and other businesses that already have direct contact with travelers.
But we want to grow carefully.
Having hundreds of generic tours isn’t particularly interesting to me.
I’d rather have fewer tours that actually make somebody feel like they discovered something.
If somebody has never used Tourizzy before, what should they expect?
They should expect something very uncomplicated.
Choose a city.
Choose a tour.
Walk.
Watch a short video when you reach a location.
Then continue.
Tourizzy isn’t trying to turn sightseeing into another complicated digital product.
The phone should help you understand the city and then get out of the way.
The destination is still the main character.
About Tourizzy
Tourizzy is a GPS-guided video walking tour app where travelers explore cities through short, location-based videos created by real local guides and storytellers.
The app is designed for travelers who want the flexibility of self-guided exploration while still benefiting from local knowledge and storytelling.
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