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How publishers like Texas Monthly and Axios turn engagement data

How publishers like Texas Monthly and Axios turn engagement data

Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and ad performance suffers. Instead

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Texas will add more grid batteries than any other state in 2024

Texas will add more grid batteries than any other state in 2024

This story was originally published by Canary Media. California and Texas have a new clean-energy superlative to compete over: who’s got the most grid batteries. Last year, Texas overtook California in large-scale solar power capacity. When huge amounts of solar power rush onto the grid, batteries tend to follow. Now, Texas is building more grid batteries than...