This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this
Tag: Super
Post
Post
Knuckles Super Bowl trailer spins off Sonic movies into streaming
February 11, 2024 5:33 PM Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here . The trailer for the upcoming Knuckles series aired during the Super Bowl. The upcoming Paramount+ show — debuting April 26, 2024 — marks the first spin
Post
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Some AI brand names might sound like cadences and audibles, but the AI ads for this year’s Super Bowl have nothing to do with play calls. This Sunday, tech giants will use Super Bowl LVIII’s mainstream audience to