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Tag: returns
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The diminishing returns of scale and a return to quality
Sponsored by Infolinks • December 3, 2024 • Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept. Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter. But lately, this nuanced approach to scale