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Why some creators are returning to traditional jobs and side

Why some creators are returning to traditional jobs and side

By Antoinette Siu  •  May 2, 2025  • Ivy Liu The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After working 11 years as a creator and amassing 68.2K subscribers on YouTube, mom of