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‘Less pitching, more listening’: What Amazon is really doing at

‘Less pitching, more listening’: What Amazon is really doing at

By Seb Joseph  •  January 5, 2026  • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more