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Q&A: How advertisers are optimizing CTV ad spend and measuring

Q&A: How advertisers are optimizing CTV ad spend and measuring

Sponsored by Blockboard  •  July 10, 2024  • In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes.  However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows