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Brands navigate political tightrope amidst heightened culture war risks

Brands navigate political tightrope amidst heightened culture war risks

In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics. Marketing messages are taking longer to craft as they wait for approval from corporate comms