Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more than double the growth in overall
Tag: media
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One media agency gets vocal against principal media — and
By Michael Bürgi • November 7, 2024 • Ivy Liu Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues he’s passionate about. Belsky’s latest passion point: fomenting awareness of –
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Media Briefing: How the digital publishing industry has fared so
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and internal woes within publishers’
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How media agencies are shifting toward generative AI content in
By Antoinette Siu • March 26, 2024 • 5 min read • Ivy Liu There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. In a new AI study on