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The case for and against influencer-led Super Bowl ads

The case for and against influencer-led Super Bowl ads

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this