It's about to get a lot easier for creators on Facebook and Instagram to push products to their followers. Meta will now allow creators to include clickable shopping links for products directly in their Reels. Brand partnerships and affiliate links, in which creators earn a portion of sales generated by their recommendations, are central to
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Why some creators are returning to traditional jobs and side
By Antoinette Siu • May 2, 2025 • Ivy Liu The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After working 11 years as a creator and amassing 68.2K subscribers on YouTube, mom of