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How creative execution is boosting campaign performance

How creative execution is boosting campaign performance

Sponsored by GumGum  •  November 21, 2024  • Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  Advertising is now measured using a

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5 Productivity Hacks to Streamline Your Creative Development Workflow

5 Productivity Hacks to Streamline Your Creative Development Workflow

As a developer with over two decades of experience and a passion for storytelling through blogging, I’ve seen how creative workflows can get bogged down by inefficiencies. Whether you’re designing software, crafting visuals, or writing code, maximizing productivity without sacrificing creativity is essential. Over the years, I’ve discovered a few strategies that consistently streamline my...