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Why the CMO’s next chapter is becoming a true business

Why the CMO’s next chapter is becoming a true business

Sponsored by Zeta Global  •  September 10, 2026  • The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets were made. This was the era when figures