July 10, 2023 • 3 min read • Sponsored by Bidstack By Jude O’Connor, Chief Revenue Officer at Bidstack For advertisers and creatives, what is most important? Is it campaigns that win the acclaim of peers and industry commentators via premium channels and lofty messaging, or campaigns that appeal to target audiences and deliver mass-market impact via
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As cannabis advertising goes mainstream, guidelines take shape
July 7, 2023 • 3 min read • By Kimeko McCoy Ivy Liu Consumer-facing, cannabis think tank, the Cannabis Media Council, announced its official guidelines for responsible cannabis advertising early last month, signaling that the industry is taking another step to legitimize the cannabis space. The announcement comes as cannabis advertisers are building up their ad budgets