Sponsored by Blockboard • July 10, 2024 • In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows
Tag: advertisers
Post
Post
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Some AI brand names might sound like cadences and audibles, but the AI ads for this year’s Super Bowl have nothing to do with play calls. This Sunday, tech giants will use Super Bowl LVIII’s mainstream audience to