This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Between the changing timelines for third-party cookie deprecation, marketers’ uneasiness towards the programmatic market, AI companies’ rapidly growing interest in media companies and internal woes within publishers’
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AI Briefing: How Priceline and other e-commerce companies are approaching
By Marty Swant • February 19, 2024 • 4 min read • Ivy Liu Beyond adding just a few new generative AI tools, some companies are using large language models to overhaul entire platforms for customers. Last week, Priceline added more features for Penny, an AI travel assistant that debuted last June. When it first was launched