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AI Briefing: How Priceline and other e-commerce companies are approaching

AI Briefing: How Priceline and other e-commerce companies are approaching

By Marty Swant  •  February 19, 2024  •  4 min read  • Ivy Liu Beyond adding just a few new generative AI tools, some companies are using large language models to overhaul entire platforms for customers. Last week, Priceline added more features for Penny, an AI travel assistant that debuted last June. When it first was launched